In today’s new post, we will talk about the reasons why you ought to take care of your databases.
Imagine for a moment that a new dependent member has entered your family (a baby, an elderly person, a pet…).
The new member, in order to survive in the new environment, must have their needs correctly met, and all the actions must be aimed at ensuring their physical and emotional wellbeing.
Therefore, in the case of lacking the necessary attention, the survival of the new member could be threatened in the near future, because they do not have their basic needs satisfied (sleeping, eating…)
In the corporate world, dependent resources of your business are the databases. Each database is a new member that forms part of your actives, and that you can later take advantage of to:
- Take actions related to communication
- Search for potential clients
- Resell or transfer your data
- Generate statistic reports
- Trends Analysis
To achieve the aforementioned goals, you must pay special attention to both already existing and new data captured on your capturing flows.
In this way, by taking care of your data’ reliability, the return rate of your future actions will be increased, and you will have fewer incidents on your business.
If you want to resolve your data problems, read Danette McGilvray’s book “Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information“. In that way, you can identify the ten steps you need to look over in your data quality project to be able to earn more money with your databases.